Global Crowdsourcing & Geolocation Mechanics

The framework: collapse the boundary between the fiction and the real world by making the audience do the work. The premise of Dominion was that dinosaurs had escaped — so we gave fans a map and told them to go find them. Dinotracker was a live geolocation platform where anyone, anywhere in the world, could submit a dinosaur sighting with coordinates. Thousands of pins appeared on a real-time global map. News outlets reported on sightings. Social media spread organically. 2.2 million people visited. Not because we paid for eyeballs — because the mechanic was genuinely fun. This is the repeatable model for any IP with a physical-world dimension.